A family week. Fully considered.
Founded by Jamie Unwin to bring serious driver development and a parent holiday of equal substance into one retreat.
Good family travel gives everyone something.
Motorsport can ask a great deal of a family’s time. Aurelian starts with another possibility: a week in which a young driver’s commitment opens the door to a holiday the parents want too.
The idea depends on equal care for both experiences. Preparation, thoughtful hospitality and clear responsibility do more to create ease than showmanship ever could.
Precision on the circuit. Care in every part of the week.
Jamie is a Ferrari UK factory racing driver, professional racing driver and professional driver coach, with 27 years of motorsport and driver-coaching experience.
That background informs Aurelian’s approach: prepare carefully, communicate clearly and take responsibility for the details that allow people to feel at ease.
.JPG)
Experience made useful.
High-performance environments teach the value of preparation, precise feedback and composure. The coaching task is to make those habits understandable to the person in front of you.
Jamie brings those habits into Aurelian: listen to the driver, make the next task clear and take care over how progress is recognised.
Warmth, with accountability.
High standards should be felt in the way a family is welcomed, informed and looked after.
Welfare first
A driver’s wellbeing takes priority over the timetable, the result or a commercial consideration.
Preparation
Suitability, equipment, the setting and the daily plan all need attention before a session begins.
Discretion
Personal information and family privacy deserve care. Aurelian does not publish identifiable images of minors on its public website.
Responsibility
Meet the idea through a conversation.
Tell us what matters to your family, and we can begin there.